This is from a recent shoot I did for Deira City Center (City Life Magazine). It was a commercial shoot shot at the Al Mamzar Beach in Sharjah. Production was provided by the Jolianne Ray from G.O.O.D STILLS, Hair & … Continue reading →
I had wonderful opportunity to work on the Piaget Spring/Summer 2012 campaign with AROUSS (Zahrat Al Khaleej 2012). It is always a privilege working for these lovely clients as they have been a great support and guidance in my career. … Continue reading →
Collaboration is vital in the creative process. One gets inspired by movies, objects, paintings etc and to put your visuals in ink “so to speak” requires you to work with creative people to create your vision. It is important that … Continue reading →
I had the wonderful opportunity to work with a great team for the Zahrat Al Khaleej’s (Arouss) bridal edition with their amazing sponsor PIAGET. This consisted of the cover and a 5 page spread. I pitched my idea to “The Final Fitting’ to the gracious Souha Abbas and she was very enthusiastic and happy with the concept. The concept I wanted to convey was a bride having her last fitting in an old “vintage styled studio somewhere in Italy or Paris hence the vintage feel for the shoot. The classic design of the Piaget brand would tie in very well with the look! Souha sent it to Piaget and they were very happy with the concept.
A meeting was set up with the amazing Olivier Dolz, a French event and wedding planner who graciously let his team build us 5 amazing sets in HotCold Studios. We brainstormed how we the set should look like and as Olivier has so much experience in this field it was great to get his opinion. We decided that we would build the shell set the day before then we could change from look to look when needed. Diana, Olivier’s assistant was such a great help helping to put together the set and design, getting all the props together etc! They did an amazing job! We basically did 5 mockups the day before the shoot for the various looks we wanted to do, took snaps so that it would streamline the shoot on the day!
The jewelry pieces were truly beautiful. So true is the saying, Diamonds are girl’s best friend! We have had between DHS 20 – 30 million worth of them in the studio! I even got to try on a DHS 6 million bracelet.
Our wonderful stylist for the shoot was the talented Natalie Trevis. I have worked with Natalie on a number of shoots and she is the consummate professional. She brought the most beautiful bridal gowns, so many that we were spoilt for choice. It gave us the freedom to experiment with different looks.
I also had a meeting with the makeup artist Rolla Farahat and good friend Toni Malt (hair) to discuss the look and feel of the shoot and what we wanted to do. It was my first time working with Rolla and she was a real pleasure and professional! Both the hair and makeup turned out beautiful and complimented the look perfectly!
Our gorgeous model for the Piaget shoot was Rene from Bareface. I have worked with Rene before on the “BOHO CHIC” shoot and she is a joy to work with. She brings an amazing energy to the shoot and has an ability to emote with the camera making my job so much easier!
Overall we were able to get in 9 different looks which was an enormous feat. I want to thank Souha for allowing me to prepare this concept for her and the Piaget team. Also to the team who worked so hard on the shoot! It was a great experience and a great time together!